Director of HR & Payroll
bartaco
A national restaurant brand with 33 locations across the country. At bartaco we are committed to creating a culture where bartaco team members can thrive, & succeed. At bartaco, we are committed to our team members' holistic wellbeing and overall health.
Even the most robust benefits offerings fall short if employees don’t understand or use them. This session examines how benefits technology is enabling more personalized, data-driven engagement—through targeted communications, decision-support tools, and year-round education strategies.
Panelists will explore how employers can leverage analytics to identify gaps in utilization, tailor messaging to different workforce segments, and improve benefits literacy without overwhelming employees.
Attendees will leave with a clearer understanding of how technology can turn benefits from a once-a-year enrollment event into an ongoing, meaningful part of the employee experience.
Data and analytics play a critical role in understanding employee needs and shaping customized benefits strategies. This session explores how employers can responsibly use data—from utilization trends to employee feedback—to inform personalization while maintaining trust and transparency.
Experts will discuss best practices for data governance, privacy considerations, and communicating benefits choices in ways that empower employees rather than overwhelm them.
Attendees will walk away with actionable insights on how to use data to drive smarter, more human-centered benefits personalization.